We help people work out where they are going, what is getting in their way, and how to get there. Our approach is to be honest and direct - and always supportive.

My team are all highly-qualified coaches and experienced leaders from some of the world’s top companies, and front-line politics.

Together, we work with people, teams and organisations across the globe. Get in touch to find out what coaching could do for you and your team.

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About Jim Godfrey

Triple Certified Leadership Coach: International Coach Federation, Professional Certified Coach (PCC); Coach Training Institute Certified Co-Active Coach (CPCC); Neuroleadership Institute Certified ‘Brain-Based’ Coach.

Former Special Adviser to the Secretary of State for Trade and Industry and UK Labour Party Communications Leader

Former Global Communications Leader at Starbucks, ITV and Jawbone

Organisational Relationship Systems Coach (ORSC), trained with CRR Global

Hogan Certified Coach Practitioner

Accredited Leadership Versatility Index (LVI) coach and practitioner (data-led 360 assessment & review)

Accredited Practitioner of the Strengths Profile Psychometric Tool, licensed to provide profiles and workshops

Full coaching insurance provided by Hiscox

Master Coach Membership European Mentoring and Coaching Council (EMCC)

Full Member International Coaching Federation (ICF)


Jim is a brilliant coach - really good at listening, helping you understand your strengths and become the best possible version of yourself. And he knows politics and media from the inside out
— Rt Hon Patricia Hewitt, former Labour MP and Secretary of State for Health
“Unlike many other coaches, who focus on strength finding, weakness improvement, pretty much limit coaching on professional career skills, his coaching was beyond that, more purpose driven. Through his coaching, he really ignited my inner drive to pursue what I want to be, above professional career goals.”
— Alex Lu, former Head of Data Science, Pinterest
“Jim’s coaching had an immense impact on both my professional and personal development. He enabled me to stay grounded, even in challenging situations and I learned how to always call the very best version out of myself. The integration of the coachee’s non-work life into the professional coaching is what makes Jim unique and impactful. I wouldn’t be where I am today without him as a coach.”
— Carolin Steurer, Senior Product Manager, Udacity
“The reason Jim is a great coach is because he truly cares about the people he works with. When someone is genuinely invested in your progress, you have the opportunity to grow rapidly by learning things about yourself that you didn’t know.”
— Keely Sulprizio, Global Communications Director, Tesla